MyPromise: Boosting Grassroots Sport and Sport Volunteering in Europe

MyPromise: Boosting Grassroots Sport and Sport Volunteering in Europe (PROMISE)by World Sport Volunteer Movement SCULT.comPROBLEM: Inactivity levels are growing and the number of sport volunteers is diminishing in Europe; passive models and campaigns promoting physical activity and sports have their limits.MISSION 2030: One million additional physically active people by 2030 in the EU.SOLUTION: To reach and activate in sports currently inactive population using innovative and scalable “one-for-one” personal approach. People who are already involved in sports will make as sport volunteers via engaging digital platform a “MyPromises” to engage inactive people in sporty activity. It is known that the best and most authentic salespeople are the ones who sell what they do – meaning active people themselves while it comes to sport and physical activity. This is called “The Science of Selling Through Emotional Connection and the Power of Story.” EXECUTION: (a) Designing, developing and implementing on international scale a modern www.MyPromise.eu digital platform to support the implementation and scaling of the project; (b) Planning and executing MyPromise Europe digital media campaigns to activate sporty people in partner countries to encourage them to make 20,000 MyPromises to physically inactive people; (c) Physical promotion and execution of MyPromise Europe Initiative in 14 international city marathons in 7 partner countries to socially activate sporty people (marathon runners) to encourage them to make 5,000 MyPromises to physically inactive people to bring them to sport; (d) Growth strategy and partnership plan development for international growth of the MyPromise Initiative after the end of the project; (e) MyPromise Europe Inspiration Conferences in 2020 and 2022 to spread the MyPromise one-for-one model, platform, experiences and the Growth strategy among potential future partners of the initiative.PROJECT VISIBILITY : 500,000+ people across Europe.

Participants

  • SCULT SIHTASUTUS - SCULT FOUNDATION(918785553) - COORDINATOR

  • ENV (COVENTRY) CIC - (899881223) - BENEFICIARY

  • CENTRE EUROPEEN DU VOLONTARIAT - Centre For European Volunteering(951304900) - BENEFICIARY

  • NATSIONALNA SPORTNA AKADEMIYA VASSIL LEVSKI - NATIONAL SPORTS ACADEMY VASSIL LEVSKI(948871849) - BENEFICIARY

  • DIKTYO ELLINIKON POLEON GIA TIN ANAPTYXI - HELLENIC DEVELOPMENT CITY NETWORK(921463723) - BENEFICIARY

  • LIETUVOS SPORTO UNIVERSITETAS - LSU(948952165) - BENEFICIARY

  • EESTI KOOLISPORDI LIIT - (921422983) - BENEFICIARY

  • MITTETULUNDUSUHING JCI TALLINN - (921273506) - BENEFICIARY

  • LATVIJAS OLIMPISKA AKADEMIJA - LATVIAN OLYMPIC ACADEMY(921992470) - BENEFICIARY